Ms Siew Pui Ling is the Executive Director since 4 August 2014. She was graduated from Asia University of Tokyo with a Bachelor Degree of Business Administration Management.
Ms Siew Pui Ling joined the Company in 1991 and has more than 25 years of experience in Sales and Marketing. Prior to this, she was assigned to Departmental Head for Logistic, Product Planning and Industrial Design. In 2008, she has merged Product Planning and Marketing Department as Sales Department. Prior to this, she established Voice of Customer Research’ team (“VOCR”) to further strengthen Product Planning Operation. Ms Siew was appointed as an Assistant Director in year 2012 and currently, she is responsible for Sales & Marketing, Logistic and Product Planning functions of the Company. Starting from April 2017, her portfolio has expanded to include Human Resource Department. She is currently the Senior Division Executive for Sales and Human Resource Division.
Ms Siew Pui Ling holds 100 shares in the Company but has no shareholdings in the associated company. She also has no family relationship with any Director and/or major shareholder of the Company. She attended all the Board Meetings held during the financial year and has no convictions for any offences within the past 5 years, other than traffic offences, if any.
She is a Board representative of Panasonic Holdings Corporation (“PHD”), a major shareholder of the Company, which presents a conflict of interest in view of the recurrent related party transactions between PHD Group and the Company where she is involved in management decision making of contracts with PHD Group. The Company has and will continue to address this conflict of interest situation by seeking the approval of the shareholders to enter into the recurrent related party transactions with PHD Group and Ms Siew will abstain from all Board deliberations and voting on matters related to this.